Khaligraph Jones Says His New Chrome Partnership Is Personal
Khaligraph Jones has a new title to add to his growing résumé: Chrome Brandy brand ambassador.
But for the Kenyan hip-hop star, this is more than just another brand deal.
The partnership comes with Chrome Brandy’s new campaign, “Levels Change. Roots Don’t,” a message about growing, evolving and chasing bigger dreams without forgetting the people, places and experiences that shaped you.
And Khaligraph’s journey fits that story almost too perfectly.
From making his mark in Kenya’s hip-hop scene to becoming one of the country’s most recognisable rappers, the OG has moved through different stages of his career while holding on to the identity that got him there.
Why the message hits home
Chrome Brandy Senior Brand Manager Zipporah Ndung’u says Khaligraph was a natural choice because his career reflects the idea behind the campaign.
He has continued to reach new heights without losing the authenticity that connected him with fans in the first place.
For Khaligraph, that connection is even more personal.
“I have changed levels many times in my career, but I have never forgotten my roots,” he said, adding that Chrome’s message resonates with his belief in growing without losing yourself.
The rapper says it is possible to dream bigger, achieve more and move to the next level while remaining true to who you are.
What fans can expect
Khaligraph will headline Chrome Brandy’s upcoming campaign, with a series of experiences and consumer activations expected to roll out over the coming months.
And considering the OG’s ability to turn almost anything into a moment, this partnership could be one worth watching.
The message is simple: the levels can change, but the roots stay.
