Black Is the New Indulgence: Would You Try Kenya’s First-Ever Black Ice Cream?
If your social media feed has been filled with colourful desserts, Dairyland is ready to change the script. Meet BLACKISH, Kenya’s first-ever black ice cream a bold new treat that’s turning heads with its dramatic colour and refreshing peppermint chocolate flavour.
More than just another dessert, BLACKISH is designed for people who love trying something different. It is playful, unexpected, and made for those who enjoy experiences as much as flavours.
A scoop that’s impossible to ignore
There’s no denying it the first thing you’ll notice is the colour.
Wrapped in a striking black hue, BLACKISH immediately stands out from the usual pastel and chocolate shades we’ve come to expect from ice cream. But this isn’t just about looks. Beneath the bold exterior is a refreshing blend of cool peppermint and rich chocolate, creating a flavour that’s both indulgent and surprisingly refreshing.
It is the kind of dessert that sparks curiosity before the first bite and conversations long after.
More than ice cream
BLACKISH launches under Dairyland’s “One of One” campaign, a celebration of originality and self-expression. The idea is simple: in a world where everyone is trying to fit in, why not embrace what makes you different?
“BLACKISH was created for people who are unapologetically themselves,” says Milan Kabata, Head of Marketing at Dairyland. “We wanted to create something that breaks expectations and delivers an experience that is as exciting as it is delicious. This is not just about introducing a new flavour. It’s about celebrating individuality.”
That message feels especially relevant today, as more people seek products that reflect their personality rather than simply follow trends.
The rise of experiential food
Food is no longer just about satisfying hunger. Increasingly, it’s about creating moments worth remembering and sharing.
Whether it’s colourful lattes, oversized cookies, or viral desserts, consumers are gravitating towards foods that surprise, delight, and tell a story. BLACKISH fits perfectly into that growing trend by offering something unexpected in both appearance and taste.
It’s the kind of treat you’ll want to photograph before taking the first bite.
Worth trying?
If you’re someone who enjoys discovering new flavours or loves being the first among your friends to try the latest food trends, BLACKISH deserves a spot on your must-try list.
Whether you’re catching up with friends, looking for a fun dessert after dinner, or simply treating yourself, this black ice cream offers a refreshing twist on a classic favourite.
After all, ordinary can be delicious but every once in a while, it’s fun to try something unforgettable.
BLACKISH is now available at selected retail outlets across Kenya.
