Kenyan Basketball Giants Secure Hospitality Boost Ahead of Continental Campaign
Kenyan basketball continues to score major wins both on and off the court.
In a move that highlights the growing commercial appeal of the sport, Nairobi City Thunder has secured a strategic partnership with hospitality giant Sarova Hotels & Resorts ahead of another ambitious campaign in the Basketball Africa League (BAL).
The agreement names Sarova as the club’s Official Hospitality Partner for the 2025/26 season, giving the Kenyan champions access to premium accommodation and hospitality services as they prepare to once again fly the country’s flag on the continental stage.
For Nairobi City Thunder, the partnership comes at a crucial moment. The club made history as the first Kenyan team to compete in the prestigious Basketball Africa League and is now focused on building on that achievement as it prepares for BAL Season 6.
Under the partnership, players, technical staff, and club officials will benefit from hospitality services across some of the country’s most iconic properties, including Sarova Stanley, Sarova Panafric and Sarova Whitesands Beach Resort & Spa.
More Than a Sports Partnership
Beyond accommodation support, the collaboration aims to create memorable experiences for fans through exclusive content, media engagements, player interactions, and community-driven activations throughout the season.
The partnership reflects a broader trend within Kenyan sports, where leading brands are increasingly recognizing the value of investing in teams that are building strong identities and attracting growing fan bases.
Speaking during the signing ceremony, Twende Elite Limited Chief Executive Officer Colin Rasmussen described the partnership as a significant step in the club’s journey.
He noted that both organizations share similar values centered around excellence, professionalism, and delivering world-class experiences.
A Win for Kenyan Basketball
For Sarova Hotels & Resorts, the partnership represents an opportunity to support a team carrying Kenya’s sporting ambitions beyond its borders.
Sarova’s Director of Sales, Marketing and Revenue, Mita Vohra, said the company was proud to back a club that embodies discipline, ambition, and excellence while representing Kenya across Africa.
The deal also underscores the rapid rise of Nairobi City Thunder, which has established itself as one of the country’s most successful basketball clubs. The team remains a two-time unbeaten Kenya National Basketball League champion and continues to raise standards for professionalism in local sports.
As basketball’s popularity continues to grow across the continent, partnerships such as this one demonstrate increasing confidence from corporate Kenya in the sport’s future.
For Nairobi City Thunder, the road to continental success may still run through the court, but strong partnerships like this are proving just as important in helping the club compete with Africa’s best while inspiring a new generation of Kenyan basketball fans.
