A New Beat for SolFest 2025 as KCB Joins Sauti Sol
A Strategic Collaboration for Creative Growth
KCB Bank Kenya has announced a new partnership with award-winning Sauti Sol Group Limited to elevate the SolFest 2025 experience.
The collaboration reinforces KCB’s commitment to supporting Kenya’s fast-growing creative economy. SolFest, now in its fifth edition, has grown into a premier festival that celebrates African music, youth culture, and artistic expression.
KCB Named the Official Payments Partner
Through the partnership, KCB becomes the official payments partner for SolFest 2025. Festivalgoers will buy tickets using KCB Cards and pay for goods and services through KCB Tills and POS terminals.
This integration aims to make transactions easier and more secure for thousands of attendees.
Driving Innovation and Youth Empowerment
KCB Director of Digital Financial Services, Angela Mwirigi, emphasized the bank’s focus on supporting Kenya’s creative industry.“Kenya’s creative industry is a powerful engine for innovation and youth empowerment. Our partnership with Sauti Sol reflects our commitment to supporting homegrown talent and creating meaningful opportunities for creatives,” she said.
Enhanced Fan Experience and Digital Integration
The partnership will offer fans a richer festival experience. Attendees can expect exclusive platinum activations during the VIP show and product showcases for the new KCB Mobile App and card services.
Additionally, KCB and Sauti Sol will explore integrating the SolFest Mini App into the KCB App to improve engagement and provide event updates.
Sauti Sol Welcomes the Collaboration
Sauti Sol Group Limited expressed enthusiasm for the partnership, noting that it strengthens their mission to uplift African talent.
“SolFest has always been about giving Kenyan and African artists a world-class stage. Partnering with KCB helps us scale that mission and deliver a festival that truly celebrates who we are,” the group stated.
Building on KCB’s Investment in the Creative Economy
This collaboration follows KCB’s recent involvement with artists during the launch of its new Mobile App.
The bank partnered with Sean MMG, Ssaru, and Breeder LW on the hit track Nitakupanga, showing how music and technology can work together to amplify visibility and empower creatives.
