Kenya Beyond Sight: A Different Way to Experience Kenya
What if exploring Kenya was about more than what you can see?
That is the question behind “Kenya Beyond Sight”, a new tourism campaign bringing together KCB Bank, RUBiS Energy Kenya and the Kenya Tourism Board (KTB) to spotlight inclusive travel and challenge how people think about disability.
The five-day journey brings together six creators: J-Supercharge, Denno Music, Sammy Brayo, Nancy Cosy, Chelah Richards and Delvin Obara.
Together, they will travel through parts of Eastern Kenya and the Coast, experiencing destinations through sound, touch, taste, movement and other senses.
Seeing Kenya differently
The idea is to move destination storytelling beyond beautiful photographs and familiar travel videos.
For people living with disabilities, experiencing a destination can come with practical challenges that are often missing from tourism conversations.
“Kenya Beyond Sight” puts those experiences into the spotlight while showing that accessible travel can still be exciting, memorable and full of discovery.
KCB Group Director, Marketing and Communication Rosalind Gichuru said the initiative reflects the bank’s “For People. For Better.” purpose.
The campaign will also bring KCB’s digital payment solutions into the journey, with the creators using KCB Debit and Prepaid Cards to pay for accommodation, transport, meals and attraction fees along the way.
The journey is a team effort
RUBiS Energy Kenya is supporting the road trip with fuel through its network of service stations, as well as Enjoy Shop vouchers for snacks and refreshments.
KTB, meanwhile, has helped put together the itinerary and connect the team with destinations and accessibility partners.
The Kenya Wildlife Service is providing complimentary access to Malindi Marine National Park, while Accessible Travel Kenya has helped design the itinerary around the group’s accessibility needs and will provide transport at the Coast.
Bamburi Cement is also supporting the experience with complimentary access to Haller Park.
A tourism industry that works for everyone
KTB CEO June Chepkemei says tourism should be accessible and welcoming regardless of age or ability.
The campaign therefore goes beyond travellers themselves, putting a spotlight on what accommodation providers, attractions, transport companies and tour operators can do to make travel more inclusive.
The creators will share their experiences on social media, giving audiences a closer look at both the fun of the journey and the realities of travelling with disabilities.
Why inclusive tourism matters
Tourism is already a major part of Kenya’s economy.
The World Travel & Tourism Council’s 2026 Economic Impact Research estimates that the sector contributed US$12.7 billion to Kenya’s economy in 2025, equivalent to 9.3% of GDP, while supporting 1.8 million jobs.
International visitors spent about US$5 billion, while domestic visitors contributed another US$4.5 billion.
As Kenya continues to grow its tourism industry, “Kenya Beyond Sight” brings another question into the conversation: Can everyone experience the country in the same way?
Perhaps the answer is not about creating one way to experience Kenya, but making room for many.
Because there is so much more to Kenya than what meets the eye.
