Captain Morgan Unveils Muck Pit Vibe, Names Iyanii as Brand Ambassador
Captain Morgan has officially unveiled its bold new identity with the launch of Captain Morgan Muck Pit, an adventurous brand extension designed to “muck up the usual” and celebrate the spirit of the extraordinary in Kenyan music, fashion, and culture.
The brand’s daring new direction made its debut during an energetic soft launch at the Captain’s Yard Takeover at Rift Valley Sports Club in Nakuru on Saturday, October 4. The event featured electric performances by Mejja, Iyanii, and Tipsy Gee, alongside the reveal of the first Muck Pit innovation, Captain Morgan Muck Pit Melon Splash.
Iyanii Joins the Crew
A key highlight of the night was the announcement of Iyanii as the new Brand Ambassador for Captain Morgan Muck Pit. Known for his distinct style and vibrant energy, Iyanii embodies the brand’s “extra ordinary” spirit and flavour-forward attitude.
His debut as Captain saw him lead Team Iyanii Captain Morgan Muck Pit in a lively Battle of the Grill competition against Team Mejja Captain Morgan Gold, delivering an unforgettable experience for fans.
“The Captain Morgan Muck Pit is about more than just flavour, it’s a mindset,” said Kennedy Mutula, Head of Spirits. “It’s about being daring, unexpected, and absolutely flavour-forward in everything you do. Iyanii is a true creative force who captures that spirit perfectly.”
A Movement Rooted in Kenyan Street Culture
To strengthen its connection with youth culture, Captain Morgan is partnering with Nairobi Apparel District, one of Kenya’s leading fashion collectives known for pushing creative boundaries. The collaboration marks the first in a series of initiatives that will blend the Muck Pit brand with local art, music, and streetwear.
The movement will also feature popular cultural voices, including rapper Big Yasa and DJ Deewiz, who will help bring the Muck Pit’s bold and unscripted identity to life through music, visuals, and digital storytelling.
“Captain Morgan is now officially a catalyst for the extraordinary,” said Kanyi Kiuru, Brand Manager, Captain Morgan Muck Pit. “By collaborating with visionary creators like Nairobi Apparel District and icons like Iyanii, Big Yasa, and DJ Deewiz, we are building a movement that goes beyond the bottle.”
A Bold Caribbean Twist
Captain Morgan Muck Pit draws its inspiration from the legendary Caribbean muck pits where overripe fruit ferments alongside rum to create a rich, intensely fruity flavour. This process has been reimagined to deliver a modern tropical twist that fuses Captain Morgan’s iconic spice with an adventurous edge.
The first release, Captain Morgan Muck Pit Melon Splash, offers sweet watermelon and mint notes with subtle hints of smoke. At 37.5 percent ABV, it is best enjoyed with Sprite, Stoney, or water, or as the base of a refreshing fruit punch.
More details on the national launch of Muck Pit Melon Splash and upcoming collaborations will be announced soon as Captain Morgan continues to champion creativity, music, and adventure across Kenya.
